A Beginner’s Guide to Spotify Video Podcast Publishing

Once upon a time, when you heard the word “podcast,” your brain immediately went to “audio content.” That’s no longer the case. As video podcasts continue to grow in popularity, creators are finding new ways to connect with audiences through both audio and visual content. Spotify has become an important platform for podcasters who want to reach a wider audience and make their episodes more engaging. In this Spotify video podcast guide, we’ll learn everything about creating, uploading, and publishing video podcasts on Spotify. Make sure to read this guide till the end.

Part 1: What is a Video Podcast on Spotify?

Spotify is a digital music, podcast, and video service that gives you access to millions of songs, podcasts, and other content from creators all over the world. It offers podcasters the opportunity to present their shows in both audio and video formats. This means creators can now upload a video version of their podcasts, allowing audiences to choose between listening and watching. Unlike traditional audio podcasts, video podcasts allow listeners to see the host, guests, and other visual elements while listening to the conversation. This format is especially useful for interviews, educational discussions, storytelling, and entertainment shows where facial expressions can make the content more engaging.

Part 2: Reasons to Consider Video Podcasting on Spotify

As of now, Spotify hosts over 250,000 video podcasts, showing the growing popularity of this format. Video podcasting offers creators new opportunities to connect with their audiences, make their content more engaging, and reach people who prefer watching rather than simple listening. Here are some key reasons to consider video podcasting on Spotify:

• Enhance Content With Visual Elements: Video podcasts on Spotify offer creators the opportunity to enrich their content by incorporating visual elements such as facial expressions, on-screen graphics, demonstrations, and relevant images, making it easier to explain complex topics.
• Stronger Audience Engagement: Video allows audiences to see facial expressions, gestures, and reactions, making conversation feel more personal and engaging compared to audio podcasts.
• Growing Popularity and High Demand: In 2026, video podcasts are becoming increasingly popular as audiences look for more interactive and visually engaging content. By publishing video episodes on Spotify, creators can appeal to viewers who prefer watching podcast discussions, interviews, and educational content.

Part 3: Step-by-Step Guide to Publishing Your Video Podcast on Spotify

Can I upload video podcast to Spotify? Yes. Spotify allows creators to publish video podcasts. Follow the step-by-step instructions to learn how to add video podcast to Spotify:

Format Requirements

Spotify prefers MOV or MP4 files with a single audio and a single video track each. Like audio, video files can’t be longer than 12 hours.

Other video specs:

• H.264 High Profile
• Aspect Ratio: 16:9
• Bitrate: Up to 25 Mbps for 1080p resolution or 35 Mbps for 4K.

Step 1: Create A Spotify Account

If you don’t have a Spotify account, then first create one before uploading your podcast. Here are the steps:

• Go to Spotify’s Creators Page and click on the “Get Started” button.
• Select “I Want to Start a Podcast” and create a new account.
• Agree to the Terms & Conditions and click on the “Accept” button to finish the sign-up process.

Step 2: Set Up Your Podcast

Once you’ve successfully created a Spotify account, you’ll be redirected to the “Start a Podcast” page. Fill in the required information and click on the “Set Up Your Podcast” option. Here you’ll be asked to fill in details such as:

• Podcast Name
• Podcast Description
• Author
• Category
• Language

Step 3: Upload Your Podcast

On this page, you’ll find two options: “Create an Episode” or “Select a File.” If your episode is already edited and saved on your computer, click “Select a File” and browse your device to locate the video. Select the file and wait for it to finish uploading. Make sure your video file is in a supported format, such as MP4 or MOV.

Step 4: Provide Episode Details

After uploading your video podcast, the next step is to provide the episode details. Add a clear and engaging title that tells your audience what the episode is about. Write a short description, add keywords, and more. Once the description is complete, click on the “Next” button to move on to the next step.

Step 5: Publish Your Podcast

Once you have uploaded your video and added all the necessary episode details, it's time to publish your podcast on Spotify. Before publishing, we recommend that you preview the podcast to ensure the audio is clear and the title and description are accurate. When everything is ready, click the “Publish” option.

If you’ve followed all the steps correctly, your podcast should be uploaded and ready for your audience once processing and publishing are complete. Go to Spotify's official site and search for your podcast to check whether the episode is available.

Part 4: How to Create a High-Quality Video Podcast for Spotify

Above, we have mentioned step-by-step instructions on how to add a video podcast to Spotify. Now, let us show you how to create a high-quality video podcast that captures your audience’s attention and delivers a professional viewing experience. If you want to create a high-quality video podcast for Spotify, we recommend using HitPaw Edimakor. It is an all-in-one AI video editor that offers a range of tools to help users create engaging video podcasts, including an AI podcast avatar and other video editing features. With HitPaw Edimakor, creators can develop podcast-style videos without needing advanced video editing skills. You can use an AI avatar to present your content, generate voiceovers, and combine visuals with your script to make your episodes more engaging. One of the standout features of this tool is that it offers an easy-to-use interface, which is ideal for non-tech and beginner users. Plus, it includes powerful AI tools, such as Text-to-Video, Image-to-Video, AI Voice Changer, and more.

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Step-by-Step Guide:

Follow the instructions below to learn how to create an engaging AI avatar podcast for Spotify with HitPaw Edimakor in 2026:

Step 1: Download, install, and launch HitPaw Edimakor on your PC. Select the “AI Avatar” tool from the main interface. You can also select the “Toolbox” option and then choose the tool if it is not available on the main interface.

Step 2: Go to the “Speech for the character” option and upload your podcast script, including your avatar dialogues. Users can also upload an audio file or record the voice in real time.

Step 3: Click on the “Please Select Avatar Voice” option to open the AI voice library. Natural-sounding AI voices in multiple languages and accents will appear on your screen. Select a suitable AI voice that matches your podcast.

Step 4: Navigate to the “AI Avatar” section to find a reliable AI avatar for your podcast. Browse the available options and choose an avatar that matches your podcast’s style, topic, and target audience.

Step 5: Next, describe the camera movement, emotions, speaking status, and background events. Finally, click on the “Generate” button to begin the podcast generation process. Within seconds, your AI podcast will be ready. Preview and download it in MP4 or MOV format.